About the brand

Klip is a holistic interior brand specialized in wall design solutions. We are the first interior brand in the world to offer a unique holistic philosophy that is visually expressed through the design attributes of our solutions themselves—shape, color, texture, material, and configuration.

Our philosophy

Our philosophy, called 'The Epiphany of Becoming', is based on the idea that immersing ourselves in natural landscapes and focusing on the colors of vegetation can reveal the hidden desires of our Soul. The colors in these landscapes visually express a harmonious balance between the elements of Water, Fire, Air, and Earth, which underlie the growth of unique entities, or ‘Souls,’ in nature. This connection allows us to grow into our own unique form, just as plants, flowers and trees do. We have these same elements within us: Water represents the mind, Fire (sunlight) emotions, Air life force energy, and Earth physiological/physical reactions. But these elements, like our planet, originate from Ether (space)—an expanse of infinite possibility. The boundless potential within each element allows for all unique shapes of plants, trees, and flowers. As a result, when we let our internal elements interact with nature’s colors, it can bring the hidden desires of our unique Soul into consciousness. When we uncover these desires and act upon them through creative expression, we can experience harmony among mind, heart, spirit, and body.

Our designs

Our designs aim to act as a nudge to bring your true self (Soul) to life by acting on its desires. However, we are often not in nature. To stay in touch with our desires as we create, we can bring these desires into our home. By intuitively incorporating inspirations from nature—through color, shapes, and textures—our home becomes a visual expression of the Soul’s desires, creating an ideal environment for us to unravel these desires and act on them through creative pursuits. To explore how the designs embody this philosophy and to delve deeper into the philosophy itself, click the button at the bottom of this page.

Our brand name

The concept of our Soul’s hidden desires being brought to consciousness through spending time in natural landscapes is reflected in our brand name, Klip. In Dutch, Klip means sea stack, which acts as a metaphor for the opportunity nature gives us to become our true self (Soul) and, in turn, achieve true wellbeing through harmony between mind, heart, spirit, and body. Sea stacks are captivating rock formations shaped by erosion, standing alone in the sea. They were once part of nearby cliffs that fell into the deep waters, then re-emerged above the surface through the interplay of natural elements, taking on unique, almost sculptural forms. The sea stack’s formation resembles our own process of hidden desires (the rocks below the water) coming into consciousness (rising above the surface) through the harmonious interaction of elements, forming a unique shape—a unique Soul—experiencing balance in mind, heart, spirit, and body.

Our logo

The sea stack above the sea surface

Our logo symbolizes a sea stack above the water surface, with its shape representing the Soul. The colors of the individual rocks visually reflect the harmonious balance that enabled its growth into a unique shape. This sea stack resembles the shape of the number 7, symbolically associated with completeness, referencing our philosophy’s core, the 7 Steps to Soul-alignment (read more through the link at the bottom of this page). These steps allow you to become your unique Soul, your unique “shape of 7”, as this shape can take on an infinite number of forms. At one time, there was even a real sea stack shaped like the number 7. This natural formation stood in Bako National Park in Sarawak, a state in eastern Malaysia on the island of Borneo. In a way, by becoming our true Soul, we honor the memory of this unique sea stack, bringing its essence to life once more.

The inspirations about our philosophy

The number 7 also represents the inspirations behind our unique philosophy, which the 7 steps are derived from. Our philosophy is rooted in 7 influences, with the journey towards the fulfillment of the hidden desire of the founder being the guiding in how the 7 influences came together. In other words: rather than a philosophy that is the result of integrating these 7 influences, the philosophy only incorporated certain parts of each influence that naturally aligned with the journey towards the fulfillment of the desire. This resulted in a unique holistic philosophy. The 7 influences are Scandinavian Design, Biophilic Design, Ayurveda, 'The Poetics of Space' (1958) by Gaston Bachelard, 'The Scream' (1893) by Edvard Munch, Georgia O'Keeffe's Ghost Ranch, and the psychology of color/shapes.

de Klip

In addition to the concept of the sea stack, Klip also references de Klip, a hill in the Dutch coastal town of Wassenaar, which forms the gateway to the natural areas of Berkheide and Meijendel and the beach. This natural landscape is where the founder of Klip first connected with his Soul’s hidden desire to design something by fusing creativity with analytical thinking. In this sense, our brand name represents a gateway for others to connect with the hidden desires of their own Soul, just as de Klip served as a gateway for the founder.

Our mission

We aim to transform homes worldwide into sanctuaries that inspire continual self-discovery for you and those you live with—bringing you closer to your true self throughout your life. By spending time in nature and becoming aware of hidden desires, bringing these desires visually into your home, and acting on them in the designed space through creative pursuits, the home becomes more than a physical dwelling. It becomes a space where the keys to true wellbeing await discovery, unlocking a fulfilling life where moments of joy, purpose, and harmony flourish.

Bring Klip into your home

We invite you to bring our solutions into your home. You’re not just adding a unique interior design piece but investing in a tool that allows you to connect with your Soul. While these solutions may seem expensive, remember that you’re purchasing more than a product; you’re accessing a means to bring your Soul’s desires to life, and you're Soul is worth everything. Additionally, we maintain fair pricing, ensuring each supplier is fairly compensated for their contribution to our sustainable designs. All profits are invested solely in brand development. So what are you waiting for? Add our products to your cart. Your Soul awaits you.